Helping you capture more profit from your email list
Did you listen when the gurus proclaimed the death of email?
Hey there, I'm Michelle - a conversion-focused email strategist and copywriter who helps online businesses maximize the profit in their email list.
And yeah, I bought into that clickbait story too.....for a moment.
The truth is, so many companies spend time and money on advertising only to let one of the most profitable marketing tools they already own go to waste.
Your email list isn't cold traffic that drains your ad spend -- your list is the people who already signed up to 👏🏽hear 👏🏽from 👏🏽 you.
They've extended an invitation to their inbox.
Be a no-show, or let them forget about you at your own risk.
Because at that moment, you've been given a chance to form a real bond between your product/service and this customer.
But maybe, instead of bringing your A-game,
showing off your brand's personality,
and building a relationship,
your emails are blasting out coupon codes and boring, automated templates.
Lots of companies do this. It's a strategy they're happy with.
But you, you want more for your business.
You want to scoop up the thousands in profit left on the table when you don't nurture an email relationship and keep your customers engaged.
In reality, email is only DOA when you don't email your list in a way that makes them look forward to opening up and reading what you have to say on a regular, consistent basis.
When brands talk to customers, human to human, and build bonds through story-based, personality-driven emails...profit happens.
Maybe some companies make the coupon blast and dry templates work, but if you want to stop the profit from leaking out of your list, then it's time.
Time to shake up your automations, re-visit your welcome sequence, tell your brand's story, and start capturing the profit in your list.
Intrigued but not sure what the next step is? Sign up below, and I'll send you 2 emails a week where you'll learn how to make the story-based, personality-driven email work for your business.
Testimonials
"Michelle is the real deal when it comes to writing effective copy that converts. Within the first two weeks of working together we noticed an immediate bump in booked meetings. When a task needs to be completed, Michelle is on top of it and has never missed a deadline. She is simply the best!"
"Wonderful to work with, diligent and communication was superb! Definitely would hire her again!"
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